Sogni di bellezza e magnificenza tra cultura, stile ed eccellenze italiane.
L’eleganza incontra il lusso nella sua accezione più prestigiosa durante la quinta edizione del meraviglioso evento 24 Hours of Elegance – Concours d’elegance & Salon of Excellence by CHIVAS. Creato da Alex Djordjevic e Cristina Egger di DeGorsi Luxury Consulting, si è svolto dall’11 al 13 settembre nella capitale serba, sotto l’egida del Principe Alessandro e la Principessa Katherine. La 24 ore di Eleganza di Belgrado si pone come palcoscenico ideale e trampolino di lancio per le eccellenze manifatturiere; è un filo diretto con la qualità assoluta, la classe, le aziende e media del settore.
Tre giorni tra gli antichi fasti della nobiltà serba e le vette dell’artigianato mondiale, su cui spicca l’esclusività del Made in Italy. Il culto del bello e del buon gusto ha inebriato le incantevoli sale del Palazzo Reale con il suo fascino misterioso. La sensibilità e i segreti che si celano dietro l’amore e la passione del fatto a mano si sono tramutati in un racconto unico, emozionando e coinvolgendo il bel mondo presente all’evento. Tra gli ospiti illustri, il Principe Emanuele Filiberto di Savoia e numerosi esponenti dell’alta società.
Qui lo stile ha raggiunto la sua massima eloquenza con i celebri nomi che si sono susseguiti tra creazioni ed esposizioni; dagli abiti della sartoria fiorentina Liverano & Liverano, alle scarpe maschili di Stefano Bemer e gli antichi segreti della Antica Barbieria Colla di Milano, rivelando la maestria e la ricercatezza per il dettaglio saliente tipico del saper fare italiano. Storie di un’eleganza senza tempo destinata al gentiluomo che ama i piaceri della vita.
Un evento dal sapore avvolgente e prelibato, versato in calici di Champagne G.H Mumm e coppe di Cognac Martell, qui giunto al suo trecentesimo anniversario. Gli attimi hanno intrecciato il loro fluire con le lancette dei preziosi orologi Zenith, che hanno festeggiato i 150 anni del meccanismo El Primero. L’atmosfera, infine, si è coronata d’incanto al Grand Casino Beograd, con l’autorevole concorso di auto d’epoca al Belgrade Class Car Shows 2015.
Pia Antignani
Zenith 24 hours of Elegance powered by Chivas, is a global event dedicated to the prestigious brands, which are the synonyms of supreme quality manufacture and craftsmanship of details.Gathering commenced at the White Palace, on Friday, 11 September 2015, under the patronage of their Royal Highnesses, Crown Prince Alexander and Princess Katarina, by vernissage of the unique exhibition of the supreme handmade clothing of the renowned Maison of Elegance LIVERANO & LIVERANO, along with the superb quality gentlemen shoes of STEFANO BEMER of Florence, with the support of G.H. MUMM champagne.
In the presence of Alex Robertson, CHIVAS international Brand Ambassador, VIP tasting of CHIVAS whiskey selection was held. Special accent was placed on the 300th anniversary of the foundation of the most famous maison of Cognac MARTELL, and in honour of this occassion Mr. Christophe Pienkowski, International Heritage Brand Amassador revealed some of the secrets of this supreme brand.
Special VIP guest was the Prince EMANUELE FILIBERTO DI SAVOIA, heir to the king of Italy, who presented his latest project, more or less unexpectedly, the line of cashmere T-shirts as an ultimate discrete chic. Prince Emanuele’s family connection with Royal family of Serbia are due to the fact that his grandmother, last Queen of Italy Helen of Savoy, was a daughter of King of Montenegro who is directly connected to the Serbian throne.
The jubilee fifth edition was dedicated to the extraordinary achievement of ZENITH watches, which celebrate 150 years of El Primero mechanism that has changed watch industry. The visitors shall have the opportunity to see marvelous forms and colours of the supreme, precious jewelry of PASQUALE BRUNI, while DUCCIO VENTURI, specialist in making luxury ladies shoes was a special catwalk partner of the evening along with HM make Up of Luciano Carino and amazing photographer Edoardo Tranchese, creating uniquely chic looks. Special dessert for hedonists was a presentation of the Milanese barber’s shop-laboratory Antica Barbieria Colla, which has over 100 years long history of the ceremonial care of real gentlemen.
At the Royal Palace, the evening part of our event will include charity auction followed by the presentation of the classy jewelry designer PASQUALE BRUNI, in fantastic choreography by famed stylist Filip Maksimovic and his team. All collected proceeds were donated to the “Princess Katherine Foundation”, while Liverano bespoke suit and the latest CHIVAS 12 pack inspired by the luggage of Globe-Trotter company, was among the most attractive lots . During the evening time in the celebrated cinema hall of the Palace, a documentary movie „I colori di Antonio“, a film story about Antonio Liverano, famous maestro in tailoring from Florence, by the author Gianluca Migliarotti, drew applauses of numerous VIP guests.
Saturday, 12. September was marked by “Belgrade Classic Car Show 2015”, under the auspice of JAGUAR and UNIQA insurance, started celebration of 76 years of Belgrade Grand Prix Formula, in cooperation with the Serbian Federation for Historic Vehicles, Museum of Automobiles in Belgrade and strongly supported by the Tourist Organization of Belgrade (TOB). The exhibition of photographs dedicated to the book, which is to be published, « Belgrade Contest of Elegance Between the Two Wars » of Miroslav Milutinović, was among the highlights. Grand Casino Beograd for fifth time hosted the prestigious car show of Zenith 24 hours of Elegance, which is dedicated to CHIVAS Concours d’Elegance 2015, exhibition of the most beautiful models of classic cars, selected specially for this occasion.
Giuliano Bensi, worldwide recognized collector with the model 1948.CISITALIA 202 sc, the only one which by its design has deserved to find its place in New York Museum MOMA, won the CHIVAS Best of Show.
Other winners were 1964 Rolls Royce Phantom III, Franco Lombardi with Ferrari Dino, racing pearl, 1955 Bentley S1 Convertible by James Young of Saso and Maria Hrovat from Slovenia, Lancia Lambda from 1928, winner in 2014. Mille Miglia that came from Florence.
The second part of Saturday, 12. Sepetmber, in the beautiful ambience of Grand Casino Beograd, which hosted the most prestigious world brands five times until now, was a setting for another edition of Salon of Excellence in partnership with the magazine The Economist and strong support of ABSOLUT and LUXLIFE.rs
At the conference and exhibition of luxury objects, numerous panelists from the industry of luxury introduced prestigious maisons from the entire world, such as:
ZENITH – exclusive wrist watches which celebrate this year 150th anniversary since the creation of their famous El Primero mechanism, LIVERANO&LIVERANO masters of bespoke suits – synonyms of men’s elegance the founder of which Mr.Antonio Liverano was with us. 
MARTELL cognac, one of the oldest cognac brands the world over, which shall celebrate this year 300th anniversary of its exictence and which was presented by the international ambassador Christopher Pienkowski.
STEFANO BEMER represented by CEO Tommaso Melani, maestro who designed superb men’s shoes and successfully coupled beauty with functionality, showed his most attractive models of bespoke shoemaking. A Special guest will also be a designer of luxury and precious jewelry, PASQUALE BRUNI, presenting their most exclusive line of jewelry, Also, Francesca Bompieri revealed a small secret of the five stars service, legendary Milanese barber shop ANTICA BARBIERIA COLLA.
The same evening, VIP guests were treated to a presentation and gala dinner at the prestigious BELGRADE WATERFRONT complex, single most important real-estate development in this part of the world.
“Chivas Best of Show party” in the marvelous ambience of Diva lounge in Grand Casino Beograd, wrapped up the evening and was the wonderful closing of the Zenith 24 hours of Elegance 2015 by Chivas.
Additional information: www.24hoursofelegance.com
